Communication and Advertising Strategy for Vulnerable Groups Policy

COMMUNICATION AND ADVERTISING STRATEGY FOR VULNERABLE GROUPS POLICY

Applicability:

This policy applies to all marketing and communication materials produced by EVERSON ELECTRICAL (S) PTE LTD, across all platforms including, but not limited to, our website, digital advertising, print materials, and social media channels.

Policy Statement:

EVERSON ELECTRICAL (S) PTE LTD is committed to responsible communication practices that respect the differing needs and levels of understanding among all age groups, particularly children and the elderly. It is our policy to ensure that all communications and advertising directed at children and the elderly are clear, appropriate, non-exploitative, and crafted with regard to their age and level of sophistication.

1. Communication with Children:

1.1 Age-Appropriate Content: All marketing materials intended for children will be suitable for their age group and cognitive level. This includes the use of simple language, age-appropriate themes, and visuals that are engaging yet respectful of their developmental stage.

1.2 Non-Exploitative Interaction: We strictly prohibit any communication strategy that exploits the vulnerabilities of children. This includes avoiding over-commercialization or direct appeals to purchase outside of parental guidance.

1.3 Educational Value: Whenever possible, content aimed at children will include elements that are educational or beneficial to their development, promoting positive messages and values.

2. Communication with the Elderly:

2.1 Clarity and Accessibility: Communication targeted at the elderly will be clear, straightforward, and free of complex jargon to accommodate potential sensory and cognitive changes associated with aging. This includes larger font sizes, audible clarity, and simplicity in messages.

2.2 Respectful Messaging: All marketing efforts will reflect the dignity and respect owed to the elderly population, avoiding stereotypes and ensuring representation is fair and inclusive.

2.3 Non-Exploitative Content: We will avoid content that could be seen as taking advantage of the vulnerabilities often associated with the elderly, such as financial scams or misleading health claims.